What Is Coaching?

Coaching is a process, in which a person, known as a coach (with expertise in facilitating, enhancing and supporting professional and personal development) enables his/her client(s) to move from where they are to where they want to be, by learning, growing, changing and developing.

Focused on the present and the future, the process is carried out in a safe, confidential environment and is centred on areas and behavioural issues that the client wishes to transform, often in the form of goals.  Coaching uncovers the client’s underlying ideas, assumptions, beliefs and values and uses a variety of tools and techniques to enable the client to release those that prevent and strengthen those that enhance the desired transformation.  A core belief of coaching is that the client has all of the internal resources they need to achieve whatever they want, so that the coach’s role is that of a catalyst, supporting rather than directing the client, who is therefore responsible and accountable for the results of his or her own actions.


What Does It Involve?

Our coaching process is concerned with enabling clients, particularly managers, to change.  It has developed as a method for providing essential space to reflect.  Through reflection, clients come to understand themselves more fully, to confront their obstacles and concerns, to nurture their drives and aspirations, and, ultimately, to release and channel their creativity towards their organisational goals.  Grounded in the development of Emotional Intelligence (EQ), coaching encourages clients to challenge self-limiting mindsets and to reach for outcomes and consider possibilities that might previously have seemed out of reach.

The coaching process typically involves three phases; engagement phase, the coaching development and progression phase and the coaching assessment and evaluation phase.

During the engagement phase the coach and the client jointly discuss and agree the overall aims for the client for embarking upon the coaching the process.  They review the contents of the coaching and learning agreement (a learning contract between the coach and client which sets out the roles and responsibilities for each party and the operating ground rules). 

The coaching development and progression phase involves the coach and client forming a collaborative partnership in order to enable the client to progress towards his/her goals.  The sessions are devoted to reviewing the client’s progress and addressing any obstacles or difficulties that may arise.  Typically, the sessions can include some of the following activities:



  • The coach gives feedback to the client, and goals may be reviewed and reassessed in an ongoing cycle;
  • The coach supports, challenges, congratulates and stretches the client in order to enhance performance, ensure the transfer of skills from the sessions to the workplace and encourage increasing self awareness and self responsibility in the client;
  • The client implements agreed actions and reports back at the coaching sessions on progress since the previous sessions;
  • The client comes prepared to the sessions, proactively suggesting what he or she would like to work on;
  • The client increasingly seeks information and ask questions.


The coaching and evaluation phase is an iterative process in that the coach will seek ongoing feedback from the client on the effectiveness of the coaching interventions.  We do, however, seek to conduct an evaluation at the end of the coaching process to assess how the client has experienced the coaching journey.


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